What are some of the inherent tensions in creating and maintaining public private partnerships for the marketing
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What are some of the inherent tensions in creating and maintaining public private partnerships for the marketing of a health product? How can you find a win–win situation as the basis for a public–private partnership?
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Social Marketing For Public Health Global Trends And Success Stories
ISBN: 9780763757977
1st Edition
Authors: Hong Cheng, Philip Kotler, Nancy Lee
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