Why is the promotional tool the last of the 4P tools to be considered?

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Social Marketing Behavior Change For Social Good

ISBN: 9781544351490

6th Edition

Authors: Nancy R. Lee, Philip Kotler

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Question Posted: Jan 12, 2024 02:00 AM

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Why is the promotional tool the last of the 4P tools to be considered?

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The 4P model of marketing refers to Product Price Placement or Place and Promotion This model is a t...View the full answer

Social Marketing Behavior Change For Social Good

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