One year, the Hawaii Bowl was played in Maui in front of 12,000 fans. ESPNs telecast hit

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One year, the Hawaii Bowl was played in Maui in front of 12,000 fans.

ESPN’s telecast hit some 800,000 homes. Being a title sponsor would have cost $500,000. How would you decide whether to be a title sponsor?

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Sports Economics

ISBN: 9780521876612

1st Edition

Authors: Roger D. Blair

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Question Posted: Nov 13, 2024 02:00 AM

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One year, the Hawaii Bowl was played in Maui in front of 12,000 fans. ESPNs telecast hit some 800,000 homes. Being a title sponsor would have cost $500,000. How would you decide whether to be a title...
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One year, the Hawaii Bowl was played in Maui in front of 12,000 fans. ESPNs telecast hit

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Sports Economics

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