1. After reading this chapter, can you think of an experiential marketing program with which you interacted?...
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1. After reading this chapter, can you think of an experiential marketing program with which you interacted? Describe the experience. Evaluate the experience from the viewpoint of the brand or company. What could have been done differently to improve the experience?
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Related Book For 
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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