=+1. An advantage of customized entertainment over entertainment for the masses is a. more people will buy

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=+1. An advantage of customized entertainment over entertainment for the masses is

a. more people will buy it

b. it can be impromptu, based on the audience

c. no information is needed about the customers

d. none of these

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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