=+2. Baby Boomers are important to entertainment marketers because a. they have discretionary income b. they are

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=+2. Baby Boomers are important to entertainment marketers because

a. they have discretionary income

b. they are interested in leisure-time activities

c. they are expected to be active throughout retirement

d. of all of these

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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