1. Examine the list of communication approaches in Figure 9.3 that can be used with pull strategies....
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1. Examine the list of communication approaches in Figure 9.3 that can be used with pull strategies. Which components would be most effective? Describe an IMC program that would build awareness of K-Swiss among 13- to 19-year-olds.
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Related Book For
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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