8. Because of limited time and financial resources, sports fans must make choices on the level of involvement with various sports and teams. Review the hierarchy model for sports brands in Figure 9.11. Identify sports or teams that you personally would place in the knowledge component, i.e., awareness and associations. In what way has marketing created that knowledge for you? From your list, which ones do you think might move to the affinity stage in the future? Why? What about those you do not see moving beyond the knowledge stage? Why do you not see them moving to the affinity stage?