7. Because of limited time and financial resources, sports fans must make choices on the level of involvement with various sports and teams. Review the hierarchy model for sports brands in Figure 8.8. Identify sports or teams that you personally would place in the affinity component, i.e., attitude and preference. What marketing factors, or other factors, moved you from just knowledge to affinity? What incentives would it take to move you to the action component and make a trial purchase?