1. Figure 7.1 identifies five terms that are used interchangeably with the word product. Select a professional...

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1. Figure 7.1 identifies five terms that are used interchangeably with the word “product.”

Select a professional sports team brand and go through the five terms, describing how each applies to the team you chose.

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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