2. Pick a major professional sport (football, baseball, basketball, soccer, hockey, golf, or auto racing) and discuss

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2. Pick a major professional sport (football, baseball, basketball, soccer, hockey, golf, or auto racing) and discuss the importance of offering a digital experience to fans. Describe the various digital experience product offerings now available in that sport. Suggest a digital experience not currently offered those fans of the sport would value and use.

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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