1. How important are kids to the future of sports? How much influence do children have on...
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1. How important are kids to the future of sports? How much influence do children have on a parent’s decision to consume a sporting event or purchase sports merchandise? Should professional sports actively pursue kids? Why or why not?
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Related Book For 
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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