2. The Atlanta Braves have identified five unique market segments: avid fans, families, entertainment seekers, casual sports
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2. The Atlanta Braves have identified five unique market segments: avid fans, families, entertainment seekers, casual sports fans, and businesses. Describe a marketing strategy that the Atlanta Braves could use to reach each market segment in terms of ticket sales, experiential events, and licensed merchandise.
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Related Book For
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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