2. The Atlanta Braves have identified five unique market segments: avid fans, families, entertainment seekers, casual sports

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2. The Atlanta Braves have identified five unique market segments: avid fans, families, entertainment seekers, casual sports fans, and businesses. Describe a marketing strategy that the Atlanta Braves could use to reach each market segment in terms of ticket sales, experiential events, and licensed merchandise.

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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