1. Search online to locate a local golf course. Suppose you have been asked to develop a...

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1. Search online to locate a local golf course. Suppose you have been asked to develop a membership campaign for the golf course. Would you use a pull, push strategy, or dual strategy? Why?

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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