2. You have been asked to market the womens volleyball team of your university or a nearby...

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2. You have been asked to market the women’s volleyball team of your university or a nearby school. Identify a target audience then write two objectives, one communication objective, and one behavioral objective. Be sure to use the criteria for writing good objectives. For each objective, create a strategy then follow with the development of tactics. Refer to Figure 9.9 for an example.

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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