1. Think of all of the purchases you have made over the last week. What percentage of...
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1. Think of all of the purchases you have made over the last week. What percentage of the purchases was based on utilitarian consumption motives? What percentage was based on hedonic consumption motives? Describe your most recent hedonic consumption experience.
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Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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