2. Look through the eight motives that influence sports consumption listed in Figure 2.2. For the last

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2. Look through the eight motives that influence sports consumption listed in Figure 2.2. For the last sporting event you attended, which motive(s) influenced your decision? Explain.

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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