2. Look through the eight motives that influence sports consumption listed in Figure 2.2. For the last
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2. Look through the eight motives that influence sports consumption listed in Figure 2.2. For the last sporting event you attended, which motive(s) influenced your decision? Explain.
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Related Book For
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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