3. The third category of motives for sports consumption is personal motives and consists of aesthetics, entertainment,

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3. The third category of motives for sports consumption is personal motives and consists of aesthetics, entertainment, sensory stimulation, and economics. Think about sporting events you attend. Discuss each personal motive as it relates to your sports consumption decisions.

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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