1. Which kind (or kinds) of experiences discussed in the section The Four Es of Experiential Marketing...

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1. Which kind (or kinds) of experiences discussed in the section “The Four Es of Experiential Marketing” should Topgolf focus on creating? Justify your answer.

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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