10. Using the design considerations listed in Figure 8.9, design an experiential marketing event for a sports...
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10. Using the design considerations listed in Figure 8.9, design an experiential marketing event for a sports property by answering each of the questions listed. Pick either a sports team that is your favorite or one that is close to you. It can be either a professional or collegiate team.
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Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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