9. How important is it for a sponsorship to develop experiential marketing elements? As a consumer, do
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9. How important is it for a sponsorship to develop experiential marketing elements? As a consumer, do a sponsor’s experiential marketing tactics impact your attitude toward the sponsor? Why or why not?
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Related Book For
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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