9. How important is it for a sponsorship to develop experiential marketing elements? As a consumer, do

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9. How important is it for a sponsorship to develop experiential marketing elements? As a consumer, do a sponsor’s experiential marketing tactics impact your attitude toward the sponsor? Why or why not?

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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