10. A typical practice in cause-related marketing is to create a promotion in which a percentage of...

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10. A typical practice in cause-related marketing is to create a promotion in which a percentage of sales generated goes to a charity or nonprofit organization. Select a professional sports team in your area (major league or minor league). Develop an idea for a cause-related marketing campaign in which a percentage of ticket sales revenue for a game or event is donated to a cause. State why the team should partner with that cause. Identify outcomes the cause and the team should realize from the campaign.

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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