11. Select one of the following tennis equipment brands. Go to the brand’s website and review its current CSR priorities. Propose an idea for a new CSR initiative in one of the organization’s current areas in which it meets social responsibilities (e.g., education or the environment). A distinguishing feature of this campaign should be proposing ideas for how different stakeholder groups (e.g., customers, employees, suppliers, and local communities) will be encouraged to participate. Identify the stakeholder group(s), state why they should be involved in this CSR initiative, and discuss the benefits to the brand of engaging those stakeholders through CSR.

a. Amer Sports (Wilson)

b. Dunlop

c. Head