=+11. For most purchases, most consumers go through a decision-making process that includes all of the following
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=+11. For most purchases, most consumers go through a decision-making process that includes all of the following steps except
a. reach a decision and buy the product
b. recognize a need for a product
c. gather a lead on the product
d. evaluate the alternative products
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Related Book For 
Sports And Entertainment Marketing
ISBN: 9780538445153
3rd Edition
Authors: Ken Kaser, Dotty B. Oelkers
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