11. Look through the convenience and comfort factors listed in Figure 2.7. For each, discuss how that
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11. Look through the convenience and comfort factors listed in Figure 2.7. For each, discuss how that factor impacted a recent decision to attend a sporting event or not attend.
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Related Book For 
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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