12. Evaluate your college in terms of licensing agreements. What other products could your university license, or
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12. Evaluate your college in terms of licensing agreements. What other products could your university license, or in what other ways could it develop license agreements to generate additional revenue?
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Related Book For
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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