1. Evaluate the 247Sports brand. Discuss 247Sports in terms of brand roles, such as identity, image, promise,...

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1. Evaluate the 247Sports brand. Discuss 247Sports in terms of brand roles, such as identity, image, promise, and relationship.

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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