2 How did the Raptors rebrand demonstrate contemporary sport marketing success, in particular via social and digital

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2 How did the Raptors rebrand demonstrate contemporary sport marketing success, in particular via social and digital media? How might this have continued into their NBA Championship?

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Advanced Theory And Practice In Sport Marketing

ISBN: 9781032137537

4th Edition

Authors: Eric C. Schwarz, Kyle J. Brannigan, Kevin P. Cattani, Jason D. Hunter

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