=+2. Personal selling is appropriate for a. expensive items b. complex products that need explanation c. products
Question:
=+2. Personal selling is appropriate for
a. expensive items
b. complex products that need explanation
c. products with small markets
d. customers who expect personal attention and help with the decisionmaking process
e. all of the above
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Related Book For
Sports And Entertainment Marketing
ISBN: 9780538445153
3rd Edition
Authors: Ken Kaser, Dotty B. Oelkers
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