=+2. Personal selling is appropriate for a. expensive items b. complex products that need explanation c. products

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=+2. Personal selling is appropriate for

a. expensive items

b. complex products that need explanation

c. products with small markets

d. customers who expect personal attention and help with the decisionmaking process

e. all of the above

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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