2. Pick one of the collegiate sports programs at your university. Using Figure 3.2 as a guide,...

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2. Pick one of the collegiate sports programs at your university. Using Figure 3.2 as a guide, identify the primary competitors the college sport faces in each of the levels of competition.

Be specific with names of products and sports.

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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