2. Quality has been defined as the difference between performance and expectations. Describe an experience with a

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2. Quality has been defined as the difference between performance and expectations. Describe an experience with a service where you had high expectations prior to the purchase. Did the service meet your expectations? Why or why not?

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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