3. Think about the last sporting event you attended. Go through the five components of service quality

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3. Think about the last sporting event you attended. Go through the five components of service quality (intangibility, reliability, responsiveness, assurance, and empathy). Describe specific incidents that illustrate each component. Did each incident contribute to a positive or negative experience with the sporting event? (If you cannot think of incidents from your last sporting event, then discuss other events that illustrate each concept.)

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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