2. Should the Jumbo Shrimp adopt a form of variable pricing, whether it is charging higher prices...

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2. Should the Jumbo Shrimp adopt a form of variable pricing, whether it is charging higher prices for certain games, charging higher prices for walk-up purchases, or some other variable pricing structure? Support your position.

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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