3. How would you recommend the Jacksonville Jumbo Shrimp pursue growth in ticket revenue? Should the focus
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3. How would you recommend the Jacksonville Jumbo Shrimp pursue growth in ticket revenue? Should the focus be on:
a. Increasing revenue on a per-ticket basis?
b. Increasing the number of tickets sold by offering more price-based ticket promotions?
c. Another approach?
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Related Book For
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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