=+2. Which of these television ads would be an endorsement? a. an unknown actor playing the role

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=+2. Which of these television ads would be an endorsement?

a. an unknown actor playing the role of a professional who recommends the product

b. a group of teens talking about the next X Games

c. Mia Hamm reminding you to drink milk

d. all of the above

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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