=+3. Communication You are the alumni director for a major university that has a successful football program.

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=+3. Communication You are the alumni director for a major university that has a successful football program. Write a letter to a wealthy former student, inviting the alumnus to be your guest at the upcoming homecoming game. You are hoping your guest will be inspired by the visit to make a sizable donation to the athletic department.

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Sports And Entertainment Marketing

ISBN: 9780538445153

3rd Edition

Authors: Ken Kaser, Dotty B. Oelkers

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