3. Monumental Sports & Entertainment, whose brands include the Washington Capitals (NHL), Washington Wizards (NBA), and Washington
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3. Monumental Sports & Entertainment, whose brands include the Washington Capitals
(NHL), Washington Wizards (NBA), and Washington Mystics (WNBA), wants to become
“the most valuable, most impactful, most socially responsible, world-class, championship sports and entertainment brand in the world.”
a. Research what Monumental Sports & Entertainment is doing in terms of CSR initiatives.
What are the organization’s social responsibility priorities?
b. What benefits might Monumental Sports & Entertainment realize by demonstrating social responsibility?
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Related Book For 
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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