4. Identify a situation in which a sports brand (company, league, or team) failed to meet its...
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4. Identify a situation in which a sports brand (company, league, or team) failed to meet its social responsibilities either by making poor strategy decisions or failing to take action to address an issue or problem. What could the brand have done differently to avoid the negative effects of failing to meet social responsibilities?
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Related Book For
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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