5. Social justice has taken on greater interest among adults in the United States and many Western...

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5. Social justice has taken on greater interest among adults in the United States and many Western countries. Sports brands’ involvement with social justice issues has generated mixed responses. Some people commend brands for taking a stand; others say “stick to playing sports.” Develop a list of pros and cons of a sports brand taking a stand on a social justice issue, such as racial equality. Based on your list, do you believe sports brands should weigh in on social justice issues? Support your position.

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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