3. One of Cirkuls main competitors, Liquid I.V., is actively involved in college sports sponsorship through name,

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3. One of Cirkul’s main competitors, Liquid I.V., is actively involved in college sports sponsorship through name, image, and likeness (NIL) deals with athletes. Should the sponsorships of a competitor be a consideration for Cirkul as it seeks out future sponsorship opportunities? Why or why not?

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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