3. One of Cirkuls main competitors, Liquid I.V., is actively involved in college sports sponsorship through name,
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3. One of Cirkul’s main competitors, Liquid I.V., is actively involved in college sports sponsorship through name, image, and likeness (NIL) deals with athletes. Should the sponsorships of a competitor be a consideration for Cirkul as it seeks out future sponsorship opportunities? Why or why not?
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Related Book For
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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