4. Should Cirkul look beyond auto racing to select a property with which to partner in a...
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4. Should Cirkul look beyond auto racing to select a property with which to partner in a sponsorship deal? If yes, what sport(s) would be a good fit with the Cirkul brand? If no, why should Cirkul not look beyond auto racing for sponsorship opportunities?
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Related Book For
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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