3. The Tampa Bay Rays have identified five customer segments (see Figure 12.3). Describe the different marketing
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3. The Tampa Bay Rays have identified five customer segments (see Figure 12.3). Describe the different marketing approaches that could be used for each of the segments.
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Related Book For 
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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