4. Calculate the renewal rate for each of the following scenarios. a. A total of 836 season...
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4. Calculate the renewal rate for each of the following scenarios.
a. A total of 836 season ticket holders, 627 renewed
b. A total of 1,539 season ticket holders, 1,046 renewed
c. A total of 32 sponsors, 24 renewed
d. A total of 18 sponsors, 13 renewed
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Related Book For 
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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