5. A sports property is considering selling five-game ticket packages for a special price of $28.50. Service
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5. A sports property is considering selling five-game ticket packages for a special price of $28.50. Service costs and expenses associated with the package are $13.75. The marketing manager has requested $900 to advertise the special package and to send some direct mailers. Create a table similar to Figure 12.5 calculating the ROI for sales of 40, 60, 80, and 100 packages. What is the ROI for each sales amount?
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Related Book For
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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