3. When developing experiential marketing programs, which do you consider to be more important: extrinsic or intrinsic

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3. When developing experiential marketing programs, which do you consider to be more important: extrinsic or intrinsic rewards? Why? Describe the types of extrinsic and intrinsic rewards that would be important to you in an experiential marketing program.

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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