4. Consider the thinkingfeelingdoing stages that consumers go through before making a purchase. Locate three different sports-related
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4. Consider the thinking–feeling–doing stages that consumers go through before making a purchase. Locate three different sports-related ads that illustrate these concepts, one for each stage. Explain how it targets the particular state.
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Related Book For
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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