4. Figure 2.5 identifies the various factors that influence direct sports consumption. Discuss each factor as it

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4. Figure 2.5 identifies the various factors that influence direct sports consumption. Discuss each factor as it relates to attracting fans to attend NWSL matches.

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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