3. Examine the various paths of identification with a sports brand listed in Figure 2.4 and discussed

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3. Examine the various paths of identification with a sports brand listed in Figure 2.4 and discussed in this chapter.

Which means of connection should the NWSL pursue in its marketing programs? Suggest strategies for doing so.

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Sports Marketing

ISBN: 978-1032112787

3rd Edition

Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas

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