4. K-Swiss differs from many athletic shoe companies in that it does not spend heavily on athlete...
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4. K-Swiss differs from many athletic shoe companies in that it does not spend heavily on athlete endorsers to promote or develop shoes. Should K-Swiss continue to take this position, or should it associate athlete endorsers with the K-Swiss brand? Provide support for your recommendation.
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Related Book For
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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