5. Consider the hierarchy of effects model for sports brands in relation to K-Swiss. For each of...
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5. Consider the hierarchy of effects model for sports brands in relation to K-Swiss. For each of the seven steps, discuss what types of communication channels can be used to influence the audience at each stage.
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Related Book For
Sports Marketing
ISBN: 978-1032112787
3rd Edition
Authors: Michael J Fetchko ,Donald P Roy ,Vassilis Dalakas
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